Sleepytime bear nursery11/7/2023 I'll be a snoozing bear wearing a nightcap in no time!" On April 17th, 2018, Instagram user moneygames posted a not all men meme using the image of the bear, garnering over 11,200 likes in four years (shown below). One of the earliest known mentions of the Sleepytime Tea Bear online was by Twitter user on January 9th, 2008, writing, "Making Sleepytime Tea. He’s been a bringer of cheer and wellbeing for years, encouraging participants at our annual charity events, and naturally he’s a beloved part of our holiday parties. I think people are pleased to know the bear has a wife and family, and a cozy cottage where they live with a cat curled up by the fire! It’s a warm scene that our customers continue to be drawn to, and what a beautiful image to couple with unparalleled flavor. When asked how he would describe the bear, the rep said: The Sleepytime Bear is a timeless symbol of peace, calm, nostalgia, and even a little self-care. In the piece, they explain that the inspiration for the bear "can be traced back to the original influences of Disney and the idea of a realistic fantasy." They also explain that Beth Haye is the sister of one of the Celestial Seasonings' co-founders. On December 21st, 2020, Pop Icon published an article about the history of the bear where they speak with Tim Collins, the General Manager and VP of Marketing at Celestial Seasonings, about the bear. The bear became the company's most iconic brand design. It has been used on the Sleepytime Tea packaging since. According to the now-deleted Celestial Seasonings "Learn About Us" page, the Sleepytime Bear artwork was commissioned by Beth Haye in 1973 (shown below).
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